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Vision
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A leading specialist in plant-based products
and in ensuring food safety
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Strategy
Raisio's new strategy was introduced in June 2004. The main strategic targets are growth and improved profitability. R&D is a key focus area and growth will be searched in Russia and Poland.
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Case: Strategy process
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In 2004 the governing bodies of Raisio made a significant decision to divest the chemicals business and to focus on plant-based nutrition and on ensuring the safety of food.
Raisio management and the Board of Directors processed a new vision and strategy with its cornerstone in well-being. After finalising the strategic plan, the management initiated the value discussions. The former four values were crystallized into three: expertise, responsibility and open co-operation. Of the former ones, openmindedness and enjoyment in working together thus got a new formation. The three values support both the fulfilment of our mission to create well-being and the improvement of customer satisfaction and profitability.
New vision, strategy, financial targets and values were broadly presented to the entire personnel in several occasions both in Finland and abroad. Operational planning and updating of the balanced scorecards were also immediately commenced. Implementation of the new strategy was started by increasing the investments in R&D. The renewal of the Raisio, which will create well-being, has begun.
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